What we track
Ten signals that say a brand is about to hire an agency
If a company just posted a CMO role, a budget is opening up. If they raised capital, a rebrand is coming. If they launched ads with no in-house team, they need help scaling. We watch for exactly that, in real time, across every brand in your ICP.
Funding events
Fresh capital raised that's earmarked for growth — expect a marketing and rebrand budget to open up within the quarter.
Marketing & growth leadership hires
A new CMO, Head of Marketing or Head of Growth almost always means a fresh budget and an agency roster review inside their first 90 days.
Ad spend without in-house capacity
Live Meta, Google or LinkedIn campaigns launched while the in-house marketing team stays flat — a brand running ads it doesn't have the headcount to scale.
Rebrand & website relaunch
A new logo, new site or new positioning signals a creative overhaul already underway, with ongoing content, paid and CRO support usually still to be resourced.
Agency churn signals
RFPs, procurement tenders and "seeking an agency partner" postings, plus a brand's outgoing agency credit quietly disappearing from their case studies or press.
Marketing hiring surges
A sudden spike in brand, content, paid or lifecycle roles means a budget just got approved and execution capacity is being built out fast.
Sales team build-outs
New SDR/BDR hiring means new pipeline targets — and a demand-gen engine (content, paid, ABM) has to catch up to feed them.
Martech stack changes
New CDP, CRM, analytics or creative tooling adopted — investment in marketing infrastructure that needs an agency to actually put to work.
Market & category expansion
Entry into a new region, vertical or customer segment that needs localised campaigns and creative from day one.
Brand moments & news
Funding announcements, product launches, award wins and press coverage — the moments that make a cold pitch feel timely instead of random.
Signal radar
Live buying signals across your target accounts, scored by intent
See what these signals become
Every signal we detect is turned into a hyper-personalised, compliance-checked pitch by the engine.
See the engine in action